Website localization services: tap into global markets
Is your business website struggling to resonate with diverse audiences around the world? Our website localization services are here to assist. Trust us to deliver top-notch multilingual website localization that will elevate your brand’s presence. Our team of specialists excels in creating and refining multilingual content for your websites.
Prioritizing key aspects in website localization
Translating web content is only the beginning of engaging with a global audience. Our website localization services go beyond translation, ensuring your website is fully tailored for your target markets. We understand that localization is crucial to your website’s success in any market. By focusing on a range of critical elements, we ensure that the job is done flawlessly.
Website content
Website content includes all textual elements found on your site. This comprises headlines, paragraphs, product descriptions, navigation menus, and blog posts.
SEO and keywords
SEO plays a crucial role in our localization strategy. This involves conducting thorough keyword research and optimization tailored to your target audience in each market.
UI and UX elements
UI and UX (User Interface and User Experience) elements are paramount for any website. They provide users with the opportunity to interact according to your objectives. We customize buttons, error messages, and other interactive elements to align with the linguistic and cultural nuances of your target audience.
Images and graphics
Images and graphics such as images, icons, infographics, and banners are integral elements of your website. Adapting these elements to resonate with cultural preferences and sensitivities is crucial. This approach provides users with a richer context, facilitating a deeper connection with your web content.
Numeric formats
As part of the localization process, it’s important to adjust currencies, decimal separators, and measurement units to align with local customs. This ensures a user-friendly, locally-tailored experience.
Date and time formats
Dates, times, and calendar formats are often neglected during content adaptation for new markets. However, it’s imperative to minimize confusing elements for the target audience. Addressing these details ensures smooth integration with the local culture.
Case Studies
SILKEN HOTELES
Services provided:
Marketing translation, website localisation
Silken Hotels offers uniquely stunning interiors, thoughtfully refurbished historical buildings, and exceptional comfort and service. With 32 hotels across Spain, Andorra, and Europe, their bold claim of being "extraordinary in all aspects" truly holds.
“McFelder Translations has earned their trust through the quality of their translations in each project, allied with professionalism and respect.”
The Challenge
Silken aimed to be the top choice for high-quality stays with excellent service, necessitating a translation of their website that matched their hotel standards.
We translated their site into English, French, and German to broaden market reach and facilitate online bookings. Additionally, we translated their customer loyalty scheme, ensuring the brand’s integrity and maintaining a seamless user experience as the scheme launched alongside the new website.
The Result
With extensive experience in B2C and digital communications, especially website and software localization, we executed our work efficiently and confidently.
Leveraging our network of native translators, we captured cultural nuances and navigated website intricacies, enhancing client engagement and driving business.
Our ongoing relationship with Silken, handling everything from blogs to website updates, underscores our role as their trusted translation partner in a competitive sector.
HOWDEN
Services provided:
Technical translation, website localisation, subtitles, interpreting
Howden, a leading name in gas and air handling solutions, has been in business for over 160 years. Serving industries like power generation and petrochemicals, they employ over 6,000 people globally and operate in around 100 countries.
“McFelder Translations saves me time. Save me money. Saves me worry.”
The Challenge
Howden required a reliable translation partner to meet the high standards of their 50-person internal comms team.
With a need for localized messaging in 30 languages, they sought a partner who understood their industry jargon and could manage translation, revision, editing, and formatting.
Given the high-profile nature of the work, including presentations by the Company President, perfection was essential.
Additionally, they needed a cost-effective solution that reflected the large volume of translations required.
The Result
We successfully met Howden’s high expectations, establishing a long-term partnership by delivering accurate, industry-specific translations.
Our translators’ familiarity with technical terminology minimized client queries, while our in-house design capabilities allowed us to provide print-ready, contextually appropriate designs, saving Howden time and costs.
A dedicated Account Manager ensured seamless project management, responding quickly to tight deadlines, even across time zones.
Our comprehensive, competitively priced service made us a trusted partner, not just a supplier, for Howden’s translation needs.
Why work with McFelder?
Tailored to a native-level
Not every context translates universally across diverse cultures. Recognizing that various cultures may interpret concepts differently is essential. This underscores the necessity of tailoring texts to align with the perspectives of locals and adapting accordingly. This highlights the indispensable role of localization experts in the process.
Latest localization techniques
In light of the advancements in AI and modern website and localization technologies, our team remains updated with the latest techniques to ensure optimal website execution. Trust McFelder, where your project is handled by experts who keep pace with innovation.
Attention to details
Even minor errors in a localized website can detract from the intended message and harm a brand’s reputation. Our website localization services encompass a thorough end-to-end process, ensuring precision and delivering a high-quality, error-free website.
Tailored to a native-level
Not every context translates universally across diverse cultures. Recognizing that various cultures may interpret concepts differently is essential. This underscores the necessity of tailoring texts to align with the perspectives of locals and adapting accordingly. This highlights the indispensable role of localization experts in the process.
Latest localization techniques
In light of the advancements in AI and modern website and localization technologies, our team remains updated with the latest techniques to ensure optimal website execution. Trust McFelder, where your project is handled by experts who keep pace with innovation.
Attention to details
Even minor errors in a localized website can detract from the intended message and harm a brand’s reputation. Our website localization services encompass a thorough end-to-end process, ensuring precision and delivering a high-quality, error-free website.