Publishing, marketing & advertising translation services
Looking to enhance your brand’s reach through effective language use? Our team goes beyond basic translations; we focus on transforming your content to deeply connect with your target audience. Partner with us, and you’ll get a team dedicated to not just translating words, but crafting content that truly engages and impacts.
Elevating your brand’s global presence
Your initial interaction with a new audience establishes the benchmark and influences their perception of your brand. Thriving in international markets requires more than just direct translations; it’s crucial to adapt your content to local preferences and convey your original message effectively, particularly when making a first impression.
Professional translation is essential to your marketing strategy, providing a competitive edge for engaging effectively with global markets. Our experts ensure that your brand is introduced smoothly to potential customers, setting the foundation for success worldwide.
What we translate
Press releases
In today’s interconnected market, translating press releases has never been more impactful. Effective translation transforms your press releases into global PR tools, reaching a broader audience of customers and investors.
Published works
Expand your audience by translating various published works, such as articles, ebooks, blog posts, online magazines, and more. We ensure that your content maintains its original style while effectively connecting with readers around the globe.
Newsletters
Newsletters are crucial for maintaining client connections. We enhance this medium with translations that drive global growth, generate leads, and boost sales.
Presentations
Global events require top-notch communication standards. Business presentations for international clients and interactions with global colleagues are significantly enhanced through effective translations. Our certified translators ensure clear, barrier-free communication.
Ads
Taking your ad campaigns global is a bold step, but it involves risks. To ensure your message is not only heard but truly understood, effective marketing translation is essential.
Website
Websites and apps serve as powerful platforms for engagement and conversions. Translating these assets can significantly increase sales for both local and international markets. This strategy is a game-changer for businesses of any size.
Elevate your brand's impact in any language with transcreation
With people encountering about 10,000 ads daily, standing out is crucial. To capture and retain attention, your brand must resonate culturally and linguistically with your target audience.
Transcreation ensures your messaging, branding, and tone are adapted effectively for new markets, preserving their impact.
At McFelder, our transcreation specialists are native linguists with deep cultural insights and marketing expertise. We elevate your campaigns by seamlessly integrating your brand into diverse cultural landscapes, enhancing your global presence and appeal.
Translation solutions for the publishing industry
Publishing merges traditional storytelling with modern innovation. As the industry adapts to platforms like ebooks, online magazines, influencer content, and podcasts, so does our approach to translation.
At McFelder, we connect these evolving realms, expanding your reach with exceptional translation services across all media. Partner with us to tailor and deliver precise translations that meet your unique needs. Let us help you take your stories global and engage audiences around the world.
Case Studies
SILKEN HOTELES
Services provided:
Marketing translation, website localisation
Silken Hotels offers uniquely stunning interiors, thoughtfully refurbished historical buildings, and exceptional comfort and service. With 32 hotels across Spain, Andorra, and Europe, their bold claim of being "extraordinary in all aspects" truly holds.
“McFelder Translations has earned their trust through the quality of their translations in each project, allied with professionalism and respect.”
The Challenge
Silken aimed to be the top choice for high-quality stays with excellent service, necessitating a translation of their website that matched their hotel standards.
We translated their site into English, French, and German to broaden market reach and facilitate online bookings. Additionally, we translated their customer loyalty scheme, ensuring the brand’s integrity and maintaining a seamless user experience as the scheme launched alongside the new website.
The Result
With extensive experience in B2C and digital communications, especially website and software localization, we executed our work efficiently and confidently.
Leveraging our network of native translators, we captured cultural nuances and navigated website intricacies, enhancing client engagement and driving business.
Our ongoing relationship with Silken, handling everything from blogs to website updates, underscores our role as their trusted translation partner in a competitive sector.
TAYBURN
Services provided:
Marketing and financial (fintech) translation
Tayburn, Edinburgh’s leading brand-led digital agency, is known for its innovation and expertise. With over 40 years in business, their top-tier work has earned them over 100 awards in the last five years, including from D&AD and The Roses Creative Awards.
“McFelder have always been fantastic and so accommodating. They’re like an extension of our team – nothing’s ever an issue and they’re always quick to respond. We’ve got a great relationship, there’s really nothing I can fault.”
The Challenge
One of Tayburn’s client, a prominent multinational fintech company, required a new website with precise, technical language due to their industry.
Their previous translation agency failed to meet these standards, so Tayburn sought our services on recommendation.
We were tasked with delivering highly accurate translations that would effectively address the client’s global audience and meet their niche terminology needs.
The Result
To demonstrate our expertise, we provided blind CVs of translators with banking knowledge and offered no-obligation test translations.
Given the project’s scope—translating a website with 50,000 monthly visitors into five languages and handling four to six blog articles per quarter—we ensured thorough attention to detail.
Both Tayburn and their client were impressed with our handling of the complex fintech language. Account Manager Kimberley Smith praised us for our responsiveness, teamwork, and exceptional service, strengthening our ongoing relationship.
Why work with McFelder?
Industry specialization
Whatever industry you’re in, we’ve got you covered. With a large pool of translation experts, we carefully select the one who best fits your needs. From legal and business to energy and tourism, you can expect industry-specialized translations every time.
Personalized approach
Managing multiple clients doesn’t mean adopting a one-size-fits-all approach. We tailor personalized solutions to your specific needs, including deadlines and types of services. Once we begin collaborating, you’ll have a dedicated Project Manager who understands every detail of your project.
Attention to details
Even small errors in translation can derail an intended message and damage a brand’s reputation. Our global translation services undergo a rigorous process, ensuring accuracy and enhancing your content at the same time.
Industry specialization
Whatever industry you’re in, we’ve got you covered. With a large pool of translation experts, we carefully select the one who best fits your needs. From legal and business to energy and tourism, you can expect industry-specialized translations every time.
Personalized approach
Managing multiple clients doesn’t mean adopting a one-size-fits-all approach. We tailor personalized solutions to your specific needs, including deadlines and types of services. Once we begin collaborating, you’ll have a dedicated Project Manager who understands every detail of your project.
Attention to details
Even small errors in translation can derail an intended message and damage a brand’s reputation. Our global translation services undergo a rigorous process, ensuring accuracy and enhancing your content at the same time.