Marketing translation services: unlock global markets
Is your company looking to captivate audiences with scalable content that truly resonates in every region? Our marketing translation services address all the elements your audience finds relevant. We help create a customer journey that spans awareness, acquisition, and retention in the languages you require.
Marketing translation optimized for your target market
If you’re aiming to grow your business internationally, it’s essential to translate your message so it resonates with your target audience while preserving the original intent. We understand that content must align with each culture and style.
McFelder’s marketing translation services encompass a broad range of content types. Whether it’s social media, corporate websites, or language brochures, we can enhance your global marketing campaigns. We incorporate the cultural sensitivity and effectiveness needed to engage your audience effectively.
Website translation
An impressive 75% of internet activity takes place in languages other than English. Our marketing services are designed to significantly increase your traffic and visibility by addressing this fact. We translate and localize websites across various CMS platforms to ensure your content reaches a broader audience.
Marketing materials
Translating marketing materials such as brochures, leaflets, and other advertising forms provides a competitive advantage in specific markets and cultures. These translations are essential for effectively reaching a global audience.
Translations for Google Ads campaigns
Google Ads have a remarkable reach, being displayed to 90% of internet users. We leverage Google Ads and keyword research tools to optimize your campaigns. McFelder elevates your advertising efforts, serving as your dedicated translation agency.
SEO content translation
An estimated 80% of web traffic originates from search queries, with the top three search results capturing 60% of that traffic. Preserve your rankings in target languages with our SEO content translation services.
E-mail marketing translation
Research indicates that approximately 59% of people’s shopping decisions are influenced by email marketing. To reach this audience, we employ email marketing translation specialists who create strong connections with readers by incorporating culturally relevant content.
Social media translations
A brand’s social media presence significantly influences its image and customer impact, affecting up to 57% of consumer decisions. Our marketing translation services enable community managers to engage in multiple languages efficiently, helping them meet deadlines more easily.
Tailored marketing translations for advertising & communication agencies
Your clients rely on you to efficiently introduce content into new markets across diverse sectors. Our marketing translation services ensure that your output remains on-brand and flawless, regardless of the industry or language, delivering optimal results and maintaining client satisfaction.
Our team is prepared to collaborate with you on a personalized proposal tailored to your unique needs. We specialize in translation and transcreation for advertising campaigns and projects, aiming to help your agency seamlessly enter new markets and make a lasting impact.
Case Studies
SILKEN HOTELES
Services provided:
Marketing translation, website localisation
Silken Hotels offers uniquely stunning interiors, thoughtfully refurbished historical buildings, and exceptional comfort and service. With 32 hotels across Spain, Andorra, and Europe, their bold claim of being "extraordinary in all aspects" truly holds.
“McFelder Translations has earned their trust through the quality of their translations in each project, allied with professionalism and respect.”
The Challenge
Silken aimed to be the top choice for high-quality stays with excellent service, necessitating a translation of their website that matched their hotel standards.
We translated their site into English, French, and German to broaden market reach and facilitate online bookings. Additionally, we translated their customer loyalty scheme, ensuring the brand’s integrity and maintaining a seamless user experience as the scheme launched alongside the new website.
The Result
With extensive experience in B2C and digital communications, especially website and software localization, we executed our work efficiently and confidently.
Leveraging our network of native translators, we captured cultural nuances and navigated website intricacies, enhancing client engagement and driving business.
Our ongoing relationship with Silken, handling everything from blogs to website updates, underscores our role as their trusted translation partner in a competitive sector.
TAYBURN
Services provided:
Marketing and financial (fintech) translation
Tayburn, Edinburgh’s leading brand-led digital agency, is known for its innovation and expertise. With over 40 years in business, their top-tier work has earned them over 100 awards in the last five years, including from D&AD and The Roses Creative Awards.
“McFelder have always been fantastic and so accommodating. They’re like an extension of our team – nothing’s ever an issue and they’re always quick to respond. We’ve got a great relationship, there’s really nothing I can fault.”
The Challenge
One of Tayburn’s client, a prominent multinational fintech company, required a new website with precise, technical language due to their industry.
Their previous translation agency failed to meet these standards, so Tayburn sought our services on recommendation.
We were tasked with delivering highly accurate translations that would effectively address the client’s global audience and meet their niche terminology needs.
The Result
To demonstrate our expertise, we provided blind CVs of translators with banking knowledge and offered no-obligation test translations.
Given the project’s scope—translating a website with 50,000 monthly visitors into five languages and handling four to six blog articles per quarter—we ensured thorough attention to detail.
Both Tayburn and their client were impressed with our handling of the complex fintech language. Account Manager Kimberley Smith praised us for our responsiveness, teamwork, and exceptional service, strengthening our ongoing relationship.
Why work with McFelder?
Seamless process
Our marketing translation services offer comprehensive solutions, ensuring you won’t need to seek alternatives at any stage of the process. Utilizing modern tools and customized techniques, our marketing translators effectively reach your target audiences, making us your one-stop shop for international marketing communications.
Native-level engagement
To connect with your audience, it’s crucial to understand their culture and perspective. We offer content translated and localized by native experts, ensuring your message resonates effectively with your readers.
Creative approach
In marketing content, a literal translation is not always the best approach. Even with highly technical texts, our marketing translations ensure that your message is conveyed accurately and effectively, whether for promotional or persuasive goals.
Seamless process
Our marketing translation services offer comprehensive solutions, ensuring you won’t need to seek alternatives at any stage of the process. Utilizing modern tools and customized techniques, our marketing translators effectively reach your target audiences, making us your one-stop shop for international marketing communications.
Native-level engagement
To connect with your audience, it’s crucial to understand their culture and perspective. We offer content translated and localized by native experts, ensuring your message resonates effectively with your readers.
Creative approach
In marketing content, a literal translation is not always the best approach. Even with highly technical texts, our marketing translations ensure that your message is conveyed accurately and effectively, whether for promotional or persuasive goals.